Category Archives: Publishing

The Serendipity of Publicity

A few years ago, I was fortunate to play a role in helping Gene Baur, the co-founder of Farm Sanctuary, complete his first book, which told the story of the organization and the many animals that he’d rescued from stockyards. Last week, … Continue reading

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Jens Soering, The New Yorker, and Me

It’s a strange thing to see your name written out in the elegant, restrained typeface of The New Yorker magazine—as I, on this Monday morning, discover myself to be (in Nathan Heller’s “Blood Ties”). As someone who’s subscribed to the … Continue reading

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The Two-Week Rule

We have a rule in our offices at Lantern Books that no copies of a book newly arrived from the printers are to be scanned for typos, verbal infelicities, or solecisms. It’s hard to do: the eye roves over the page like a klieg-light, … Continue reading

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Fulfilling a Dream

As a publisher, I’m often told by folks, “Oh, I’d like to write a book.” My immediate (internal) reaction is often Why? It’s an enormous amount of work—research, writing, editing—and the rewards (little money, no reviews, few readers) are almost always incommensurate with … Continue reading

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How Do I Get Rid of Books?

Occasionally, a beleaguered bibliophile will ask me how to shift a bunch of books that they no longer need but don’t want to throw away. Books may be wonderful in many ways, but they are bad for the environment when they end up … Continue reading

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Animal Rights Fiction: A Solution?

The two questions I get asked most frequently at Lantern are: (1) “Do you publish fiction on animal advocacy?” (“No.”), and (2) “Do you know of any publishers that do?” I mention Ashland Creek Press (doing sterling work in this area), but … Continue reading

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Norm Phelps (1939–2014)

Norm Phelps—the author of four books (The Longest Struggle, The Great Compassion, The Dominion of Love, and Changing the Game), all of which were published by my company, Lantern Books—died on the last day of last year, less than a … Continue reading

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Twelve Tips for Successful Crowdfunding

For decades, publishers have avoided finding out whether their readers want the books that they painstakingly and expensively produce. We’ve conducted no customer surveys or marketing, and have relied instead on editorial hunches and the occasional word from our sales reps about what genre or … Continue reading

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The Future of Publishing

Ten years ago, I was asked (along with others) to form a panel on writing and publishing for an animal advocacy conference. The panelists and I were so gloomy and downbeat in our presentation that we were never invited back again! What … Continue reading

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The Right Book for the Right Publisher

Sometimes this whole crazy business of publishing works: the stars align, the players remember their words, and the right person wins. Here’s an example of when things go right. About three years ago, I was contacted by Robert Kopecky, a writer and … Continue reading

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