Category Archives: Publishing

Leaving Lantern

Posted on February 18, 2022 by martinrowe

After twenty-seven years in the publishing profession, twenty-two of which were spent at two companies I co-founded—Lantern Books and Lantern Publishing & Media (LPM)—I am leaving the industry to become the executive director of the Culture & Animals Foundation. I … Continue reading →

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Gene Gollogly (1950–2021)

Posted on January 14, 2021 by martinrowe

My former colleague and the co-founder of Booklight Inc. (our web company) and Lantern Books (our publishing imprint) died on January 7th this year of a heart attack. It was a profoundly shocking event, not only because Gene was only … Continue reading →

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The Serendipity of Publicity

Posted on November 9, 2015 by martinrowe

A few years ago, I was fortunate to play a role in helping Gene Baur, the co-founder of Farm Sanctuary, complete his first book, which told the story of the organization and the many animals that he’d rescued from stockyards. Last week, … Continue reading →

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Jens Soering, The New Yorker, and Me

Posted on November 2, 2015 by martinrowe

It’s a strange thing to see your name written out in the elegant, restrained typeface of The New Yorker magazine—as I, on this Monday morning, discover myself to be (in Nathan Heller’s “Blood Ties”). As someone who’s subscribed to the … Continue reading →

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The Two-Week Rule

Posted on April 22, 2015 by martinrowe

We have a rule in our offices at Lantern Books that no copies of a book newly arrived from the printers are to be scanned for typos, verbal infelicities, or solecisms. It’s hard to do: the eye roves over the page like a klieg-light, … Continue reading →

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Fulfilling a Dream

Posted on April 14, 2015 by martinrowe

As a publisher, I’m often told by folks, “Oh, I’d like to write a book.” My immediate (internal) reaction is often Why? It’s an enormous amount of work—research, writing, editing—and the rewards (little money, no reviews, few readers) are almost always incommensurate with … Continue reading →

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How Do I Get Rid of Books?

Posted on February 1, 2015 by martinrowe

Occasionally, a beleaguered bibliophile will ask me how to shift a bunch of books that they no longer need but don’t want to throw away. Books may be wonderful in many ways, but they are bad for the environment when they end up … Continue reading →

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Animal Rights Fiction: A Solution?

Posted on January 22, 2015 by martinrowe

The two questions I get asked most frequently at Lantern are: (1) “Do you publish fiction on animal advocacy?” (“No.”), and (2) “Do you know of any publishers that do?” I mention Ashland Creek Press (doing sterling work in this area), but … Continue reading →

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Norm Phelps (1939–2014)

Posted on January 16, 2015 by martinrowe

Norm Phelps—the author of four books (The Longest Struggle, The Great Compassion, The Dominion of Love, and Changing the Game), all of which were published by my company, Lantern Books—died on the last day of last year, less than a … Continue reading →

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Twelve Tips for Successful Crowdfunding

Posted on November 18, 2014 by martinrowe

For decades, publishers have avoided finding out whether their readers want the books that they painstakingly and expensively produce. We’ve conducted no customer surveys or marketing, and have relied instead on editorial hunches and the occasional word from our sales reps about what genre or … Continue reading →

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