Author Archives: martinrowe
How to Publish a Book
For thirty years I worked with books: in bookstores and in distribution; as a research assistant and copywriter; and as a promotion manager, editor, and finally, publisher. In February 2022, I left the industry (although I still do some ghost-writing, … Continue reading
Twelve Tips for Successful Crowdfunding
This article was first written in November 2014 when I worked at Lantern Books, a small independent publishing company I co-founded in 1999, and which morphed into Lantern Publishing & Media in 2020. While I no longer work in publishing, … Continue reading
Go, Marlin, Go!
I’d already decided that Philadelphia 2023 would be my last marathon. It seemed prudent to find other ways of keeping fit that didn’t require pounding the hot summer streets or sliding along winter sidewalks to make an inevitable decline less … Continue reading
The Complete Trumpiad
After four years of living through the administration of the forty-fifth President of the United States, and then another eighteen months of putting together all four volumes, and providing coherent author’s notes, a list of dramatis personae (both real and … Continue reading
Leaving Lantern
After twenty-seven years in the publishing profession, twenty-two of which were spent at two companies I co-founded—Lantern Books and Lantern Publishing & Media (LPM)—I am leaving the industry to become the executive director of the Culture & Animals Foundation. I … Continue reading
Gene Gollogly (1950–2021)
My former colleague and the co-founder of Booklight Inc. (our web company) and Lantern Books (our publishing imprint) died on January 7th this year of a heart attack. It was a profoundly shocking event, not only because Gene was only … Continue reading
“And the Hummingbird Says”
After several years of false starts, Japanese composer Mihoko Suzuki and I completed our five-part song-cycle on the life and experiences of the Kenyan environmentalist and Nobel Peace laureate, Wangari Maathai. Entitled And the Hummingbird Says . . . , you … Continue reading
The Serendipity of Publicity
A few years ago, I was fortunate to play a role in helping Gene Baur, the co-founder of Farm Sanctuary, complete his first book, which told the story of the organization and the many animals that he’d rescued from stockyards. Last week, … Continue reading
Jens Soering, The New Yorker, and Me
It’s a strange thing to see your name written out in the elegant, restrained typeface of The New Yorker magazine—as I, on this Monday morning, discover myself to be (in Nathan Heller’s “Blood Ties”). As someone who’s subscribed to the … Continue reading
The Book as Souvenir
Seth Godin is one of those disruptive gurus of marketing, publishing, and connectivity, and I think he speaks a lot of sense. I especially appreciate what he says about the book as a souvenir—with all of the ambiguity that such a … Continue reading
Martin Rowe 
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