The two questions I get asked most frequently at Lantern are: (1) “Do you publish fiction on animal advocacy?” (“No.”), and (2) “Do you know of any publishers that do?” I mention Ashland Creek Press (doing sterling work in this area), but then usually observe that, when it comes to fiction, it’s not so much the subject matter as the genre that counts (literary fiction, mystery, thriller, romance, sci-fi, fantasy, etc.). If your work is a good fit generically, then the subject matter fades in importance (although you hope that the editor/agent will be persuaded by the vividness of your prose to adopt your cause).
Options exist, of course, for self-publishing, and there now are a raft of e-book publishers offering varying degrees of access for readers or writers. Recently, however, I’ve been convinced that a much more exciting and viable route is opening up for animal advocates who love to read or write fiction . . . of whatever kind. Regular readers of this blog will know that I’ve been placing my short stories on Wattpad, a popular site for free genre e-fiction that is regularly trawled by editors and agents looking for new talent. Another platform is Smashwords, where you can offer lots of different kinds of work for free or for money. Both platforms allow a reader and writer to define their genre and sub-genre. Here are Wattpad’s genres; here are Smashwords’s.
Notice anything unusual? No “Animals” section. (This is strange, since many genres include animals in some way—good-looking people turning into wolves or bats, for instance, appears to be popular.) What would happen if writers about animals—short stories or long-form, of whatever genre—took to these and other platforms to showcase their work? Naturally, writers might have to set aside the dream of monetary gain (no matter how fantastical that might be), but it’s my bet that most writers, given the choice, would prefer to be widely read than earn a few shillings for their labor. However, this need not be a zero-sum game, and the benefits would be considerable.
A body of work from multiple authors under its own genre-heading would (a) attract readers who are interested in animals but not necessarily aware of the issues that we advocates care about; (b) provide community, solidarity, and mutual education for animal advocates who write fiction; and (c) offer agents and publishers access to talented writers and a sense of whether folks are interested in reading them. This, in turn, might turn into (d) potential publishing contracts for the more successful of the collective, and further encourage writers, readers, and publishers to pay attention.
Writers (and publishers) have to go where their readers are. Increasingly, those readers are going online to join communities of likeminded fans to read and write fiction (of admittedly variable quality) that is immediately accessible. This is especially true of fiction and genre fiction in particular. It would be a shame if animal advocates missed out.