Category Archives: Publishing

Twelve Tips for Successful Crowdfunding

For decades, publishers have avoided finding out whether their readers want the books that they painstakingly and expensively produce. We’ve conducted no customer surveys or marketing, and have relied instead on editorial hunches and the occasional word from our sales reps about what genre or … Continue reading

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The Future of Publishing

Ten years ago, I was asked (along with others) to form a panel on writing and publishing for an animal advocacy conference. The panelists and I were so gloomy and downbeat in our presentation that we were never invited back again! What … Continue reading

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The Right Book for the Right Publisher

Sometimes this whole crazy business of publishing works: the stars align, the players remember their words, and the right person wins. Here’s an example of when things go right. About three years ago, I was contacted by Robert Kopecky, a writer and … Continue reading

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Reflections on a Fifteenth Anniversary

In September 2014, my colleague Gene Gollogly and I celebrated fifteen years since we founded our publishing company, Lantern Books. We organized a party at our favorite local bookstore, BookCourt in Brooklyn, and combined the festivities with a launch of one of … Continue reading

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Marketing Your Book

It’s a common complaint among authors that their publisher doesn’t do enough publicity for their book: the book tour is too short, if it exists at all; the advertising is too spare, if there is any; the reviews are too … Continue reading

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How Do I Get My Book Published?

Once a week (at least) I receive an email from a friend who has a friend who’s written a book, and has no idea how to get it published. Can I help them? my friend asks. They don’t know what … Continue reading

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A Berryful of Berry

I’m quite proud that everyone I’ve published at Lantern Books is still talking to me (when they haven’t died, that is), isn’t badmouthing the company (at least, not so I know—thank you, authors, for your discretion!), and receives royalties and/or statements twice … Continue reading

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