Category Archives: Publishing

The Future of Publishing

Posted on October 21, 2014 by martinrowe

Ten years ago, I was asked (along with others) to form a panel on writing and publishing for an animal advocacy conference. The panelists and I were so gloomy and downbeat in our presentation that we were never invited back again! What … Continue reading →

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The Right Book for the Right Publisher

Posted on October 8, 2014 by martinrowe

Sometimes this whole crazy business of publishing works: the stars align, the players remember their words, and the right person wins. Here’s an example of when things go right. About three years ago, I was contacted by Robert Kopecky, a writer and … Continue reading →

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Reflections on a Fifteenth Anniversary

Posted on October 7, 2014 by martinrowe

In September 2014, my colleague Gene Gollogly and I celebrated fifteen years since we founded our publishing company, Lantern Books. We organized a party at our favorite local bookstore, BookCourt in Brooklyn, and combined the festivities with a launch of one of … Continue reading →

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Marketing Your Book

Posted on July 7, 2014 by martinrowe

It’s a common complaint among authors that their publisher doesn’t do enough publicity for their book: the book tour is too short, if it exists at all; the advertising is too spare, if there is any; the reviews are too … Continue reading →

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How Do I Get My Book Published?

Posted on June 19, 2014 by martinrowe

Once a week (at least) I receive an email from a friend who has a friend who’s written a book, and has no idea how to get it published. Can I help them? my friend asks. They don’t know what … Continue reading →

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A Berryful of Berry

Posted on April 18, 2014 by martinrowe

I’m quite proud that everyone I’ve published at Lantern Books is still talking to me (when they haven’t died, that is), isn’t badmouthing the company (at least, not so I know—thank you, authors, for your discretion!), and receives royalties and/or statements twice … Continue reading →

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The Rights and Wrongs of Translation

Posted on March 4, 2014 by martinrowe

Authors contact us at Lantern Books frequently because a devotee in another country has either offered to translate their book or has already done so and is looking for a publisher. What should we do? the authors ask. Consider this … Continue reading →

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Show Me the Money!

Posted on March 4, 2014 by martinrowe

Occasionally, a prospective author will ask us at Lantern whether we give advances. Our answer is “no.” Here’s why. An advance is in effect an interest-free loan to an author. It’s meant to provide them with financial resources to enable … Continue reading →

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The Wodehouse Estate (Or the Importance of Permissions)

Posted on February 27, 2014 by martinrowe

In the spring of 2010, I was seized—if that’s the word I’m looking for—with the idea of a mash-up between zombie fiction and the works of Pelham Grenville Wodehouse, the English-born humorist and creator of the loveably dimwitted Bertie Wooster … Continue reading →

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Tell Me a Story (Part 1)

Posted on February 24, 2014 by martinrowe

Having accentuated the negative in a previous post about submitting a manuscript to Lantern, I thought it might be advisable to give some idea to would-be authors of what a successful manuscript might look like in my particular eyes. First … Continue reading →

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