Category Archives: Publishing
How to Publish a Book
For thirty years I worked with books: in bookstores and in distribution; as a research assistant and copywriter; and as a promotion manager, editor, and finally, publisher. In February 2022, I left the industry (although I still do some ghost-writing, … Continue reading
Twelve Tips for Successful Crowdfunding
This article was first written in November 2014 when I worked at Lantern Books, a small independent publishing company I co-founded in 1999, and which morphed into Lantern Publishing & Media in 2020. While I no longer work in publishing, … Continue reading
Leaving Lantern
After twenty-seven years in the publishing profession, twenty-two of which were spent at two companies I co-founded—Lantern Books and Lantern Publishing & Media (LPM)—I am leaving the industry to become the executive director of the Culture & Animals Foundation. I … Continue reading
Gene Gollogly (1950–2021)
My former colleague and the co-founder of Booklight Inc. (our web company) and Lantern Books (our publishing imprint) died on January 7th this year of a heart attack. It was a profoundly shocking event, not only because Gene was only … Continue reading
The Serendipity of Publicity
A few years ago, I was fortunate to play a role in helping Gene Baur, the co-founder of Farm Sanctuary, complete his first book, which told the story of the organization and the many animals that he’d rescued from stockyards. Last week, … Continue reading
Jens Soering, The New Yorker, and Me
It’s a strange thing to see your name written out in the elegant, restrained typeface of The New Yorker magazine—as I, on this Monday morning, discover myself to be (in Nathan Heller’s “Blood Ties”). As someone who’s subscribed to the … Continue reading
The Two-Week Rule
We have a rule in our offices at Lantern Books that no copies of a book newly arrived from the printers are to be scanned for typos, verbal infelicities, or solecisms. It’s hard to do: the eye roves over the page like a klieg-light, … Continue reading
Fulfilling a Dream
As a publisher, I’m often told by folks, “Oh, I’d like to write a book.” My immediate (internal) reaction is often Why? It’s an enormous amount of work—research, writing, editing—and the rewards (little money, no reviews, few readers) are almost always incommensurate with … Continue reading
Animal Rights Fiction: A Solution?
The two questions I get asked most frequently at Lantern are: (1) “Do you publish fiction on animal advocacy?” (“No.”), and (2) “Do you know of any publishers that do?” I mention Ashland Creek Press (doing sterling work in this area), but … Continue reading
Martin Rowe 
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