Category Archives: Editing—Publishing—Writing
How to Publish a Book
For thirty years I worked with books: in bookstores and in distribution; as a research assistant and copywriter; and as a promotion manager, editor, and finally, publisher. In February 2022, I left the industry (although I still do some ghost-writing, … Continue reading
Twelve Tips for Successful Crowdfunding
This article was first written in November 2014 when I worked at Lantern Books, a small independent publishing company I co-founded in 1999, and which morphed into Lantern Publishing & Media in 2020. While I no longer work in publishing, … Continue reading
Leaving Lantern
After twenty-seven years in the publishing profession, twenty-two of which were spent at two companies I co-founded—Lantern Books and Lantern Publishing & Media (LPM)—I am leaving the industry to become the executive director of the Culture & Animals Foundation. I … Continue reading
Gene Gollogly (1950–2021)
My former colleague and the co-founder of Booklight Inc. (our web company) and Lantern Books (our publishing imprint) died on January 7th this year of a heart attack. It was a profoundly shocking event, not only because Gene was only … Continue reading
The Serendipity of Publicity
A few years ago, I was fortunate to play a role in helping Gene Baur, the co-founder of Farm Sanctuary, complete his first book, which told the story of the organization and the many animals that he’d rescued from stockyards. Last week, … Continue reading
Jens Soering, The New Yorker, and Me
It’s a strange thing to see your name written out in the elegant, restrained typeface of The New Yorker magazine—as I, on this Monday morning, discover myself to be (in Nathan Heller’s “Blood Ties”). As someone who’s subscribed to the … Continue reading
The Book as Souvenir
Seth Godin is one of those disruptive gurus of marketing, publishing, and connectivity, and I think he speaks a lot of sense. I especially appreciate what he says about the book as a souvenir—with all of the ambiguity that such a … Continue reading
The Fine Writer
A friend who is currently writing a book sent me an email about its progress. She told me she’d started to read H is for Hawk, Helen MacDonald’s award-winning memoir of how she dealt with her grief over her father’s death through falconry. My … Continue reading
The Woes of the Author
The Authors’ Licensing and Collecting Society—an august body of writers (if that isn’t a contradiction in terms) based in the U.K.—have produced their annual report on the dismal state of affairs for professional writers. (Thank you, Kim Stallwood, for sending it … Continue reading
The Two-Week Rule
We have a rule in our offices at Lantern Books that no copies of a book newly arrived from the printers are to be scanned for typos, verbal infelicities, or solecisms. It’s hard to do: the eye roves over the page like a klieg-light, … Continue reading
Martin Rowe 
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