Category Archives: Publishing
Norm Phelps (1939–2014)
Norm Phelps—the author of four books (The Longest Struggle, The Great Compassion, The Dominion of Love, and Changing the Game), all of which were published by my company, Lantern Books—died on the last day of last year, less than a … Continue reading
The Future of Publishing
Ten years ago, I was asked (along with others) to form a panel on writing and publishing for an animal advocacy conference. The panelists and I were so gloomy and downbeat in our presentation that we were never invited back again! What … Continue reading
The Right Book for the Right Publisher
Sometimes this whole crazy business of publishing works: the stars align, the players remember their words, and the right person wins. Here’s an example of when things go right. About three years ago, I was contacted by Robert Kopecky, a writer and … Continue reading
Reflections on a Fifteenth Anniversary
In September 2014, my colleague Gene Gollogly and I celebrated fifteen years since we founded our publishing company, Lantern Books. We organized a party at our favorite local bookstore, BookCourt in Brooklyn, and combined the festivities with a launch of one of … Continue reading
Marketing Your Book
It’s a common complaint among authors that their publisher doesn’t do enough publicity for their book: the book tour is too short, if it exists at all; the advertising is too spare, if there is any; the reviews are too … Continue reading
How Do I Get My Book Published?
Once a week (at least) I receive an email from a friend who has a friend who’s written a book, and has no idea how to get it published. Can I help them? my friend asks. They don’t know what … Continue reading
A Berryful of Berry
I’m quite proud that everyone I’ve published at Lantern Books is still talking to me (when they haven’t died, that is), isn’t badmouthing the company (at least, not so I know—thank you, authors, for your discretion!), and receives royalties and/or statements twice … Continue reading
The Rights and Wrongs of Translation
Authors contact us at Lantern Books frequently because a devotee in another country has either offered to translate their book or has already done so and is looking for a publisher. What should we do? the authors ask. Consider this … Continue reading
Show Me the Money!
Occasionally, a prospective author will ask us at Lantern whether we give advances. Our answer is “no.” Here’s why. An advance is in effect an interest-free loan to an author. It’s meant to provide them with financial resources to enable … Continue reading
Martin Rowe 
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